BSAFE
Graphic Design / Branding / UI Design / Package Design
BSAFE is committed to reducing the possibility of human trafficking and abduction, providing assistance to potential human trafficking victims and their families.
No More Trafficking Victims
The number of trafficking victims in the world is almost still increasing year by year.
The reason why human traffickers are becoming more and more rampant is also because the laws of some relevant countries do not increase the degree of punishment for human trafficking crimes, and the public’s attention to the crime of human trafficking is not as high as theft and murder.
I want people to pay more attention to the crime of human trafficking and to be more vigilant in order to prevent themselves or their loved ones from being trafficked and breaking up families.
Brainstorming
Brainstorming has helped me expand my thinking, and I have gained new inspiration through Brainstorming on the topic of protecting human trafficking victims.
Personas
To define the brand’s target audience.
Posters
Service: BSAFE APP
This application not only has basic self-defense and knowledge information to prevent abduction and fraud, but also has the function of sending an alarm in the event of a missing person or kidnapping incident.
When you are resting, you can open the BSAFE APP to acquire some self-protection knowledge. The APP is full of some very practical self-protection experience sharing. When you plan to locate an unfamiliar place outdoors, you can use the safe navigation function in the APP to help you choose the safest route.
Product: BSAFE Alarm Keychain
The products can be used independently or linked to the BSAFE APP. Our products are not only designed to allow potential victims to have more opportunities to call for help, but also to make the method of calling for help more convenient.
Event:
Human Trafficking Prevention Club
In this club activity, we have activities to watch movies about human trafficking for free, and we also invite professionals to explain when human trafficking is most likely to happen and how to protect your knowledge. In addition, we also have an answering section, and every participant who answers correctly will receive a self-defense package.
